Best Story Wins

Author: Mark Edwards

Public speaking guides | Business & management | Sales & marketing

Published on 13^th June 2024 by Profile Books Ltd (Economist Books) in the United Kingdom as part of the 'Economist Edge' series.

Paperback / softback | 256 pages, Some integrated charts - number TBC
198mm x 129mm | 0g

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.

Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.

Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.