{"product_id":"9781398624726","title":"Digital Marketing in Practice","description":"\u003ch3\u003eAuthors: Hanne Knight \u0026amp; Lizette Vorster Larsen\u003c\/h3\u003e\u003ch4\u003eBusiness strategy | Sales \u0026amp; marketing management | Sales \u0026amp; marketing\u003c\/h4\u003e\u003ch5\u003ePublished on 3\u003csup\u003erd\u003c\/sup\u003e January 2026 by Kogan Page Ltd in the United Kingdom.\u003cbr\u003e\u003cbr\u003ePaperback \/ softback | 552 pages \u003cbr\u003e239mm x 171mm x 33mm | 914g\u003c\/h5\u003e\u003cdiv class=\"gardners-meta\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\n\u003c\/div\u003e \u003cbr\u003e\u003cp\u003eLearn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.\u003c\/p\u003e\u003cp\u003eDigital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.\u003c\/p\u003e\u003cp\u003eFeatures include: -\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e New chapters on AI in digital marketing, phygital and experiential marketing-\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Guidance on incorporating accountability, inclusivity and meaningful sustainability messaging-\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e New and extended material on advergaming, deinfluencing and accessibility in website design-\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Interviews with industry professionals and real-world examples from PureSEO and the Met Office- Boxes of key-terms, how-to guides, check lists and critical thought piecesIt is supported by online resources of lecture slides, self-test questions, group activities, worksheets, additional interactive examples and further resource links.\u003c\/p\u003e","brand":"Gardners Books Limited","offers":[{"title":"Default Title","offer_id":56489485009271,"sku":"9781398624726","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/3199\/6807\/files\/9781398624726.jpg?v=1767893001","url":"https:\/\/thebookhousebroughtyferry.co.uk\/products\/9781398624726","provider":"The Bookhouse Broughty Ferry","version":"1.0","type":"link"}