{"product_id":"9781398623064","title":"People-First Internal Communication","description":"\u003ch3\u003eAuthors: Emma Bridger \u0026amp; Lee Smith\u003c\/h3\u003e\u003ch4\u003ePersonnel \u0026amp; human resources management\u003c\/h4\u003e\u003ch5\u003ePublished on 3\u003csup\u003erd\u003c\/sup\u003e December 2025 by Kogan Page Ltd in the United Kingdom.\u003cbr\u003e\u003cbr\u003ePaperback \/ softback | 360 pages \u003cbr\u003e156mm x 234mm x 23mm | 550g\u003c\/h5\u003e\u003cdiv class=\"gardners-meta\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\n\u003c\/div\u003e \u003cbr\u003e\u003cp\u003eHow can you reinvent internal communication to truly connect people and drive performance in the age of AI?People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures.\u003c\/p\u003e\u003cp\u003eWritten by Emma Bridger and Lee Smith, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters.\u003c\/p\u003e\u003cp\u003eYou'll learn how to:- Map communication journeys that align with employee needs and goals- Build empathy-based personas and design communication experiences that resonate- Apply data and AI tools to enhance personalization and insight- Strengthen belonging and culture through purpose-led messaging- Measure impact to demonstrate communication's strategic valueWhether you're modernizing internal channels or leading large-scale transformation, People-First Internal Communication helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change.\u003c\/p\u003e\u003cp\u003eThemes include: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change\u003c\/p\u003e","brand":"Gardners Books Limited","offers":[{"title":"Default Title","offer_id":56496126034295,"sku":"9781398623064","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/3199\/6807\/files\/9781398623064.jpg?v=1767974251","url":"https:\/\/thebookhousebroughtyferry.co.uk\/products\/9781398623064","provider":"The Bookhouse Broughty Ferry","version":"1.0","type":"link"}