{"product_id":"9781398622425","title":"The Customer-Driven Marketing Handbook","description":"\u003ch3\u003eAuthor: Fab Giovanetti\u003c\/h3\u003e\u003ch4\u003eSales \u0026amp; marketing management | Customer services\u003c\/h4\u003e\u003ch5\u003ePublished on 3\u003csup\u003erd\u003c\/sup\u003e December 2025 by Kogan Page Ltd in the United Kingdom.\u003cbr\u003e\u003cbr\u003ePaperback \/ softback | 264 pages \u003cbr\u003e155mm x 234mm x 17mm | 398g\u003c\/h5\u003e\u003cdiv class=\"gardners-meta\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\n\u003c\/div\u003e \u003cbr\u003e\u003cp\u003eLooking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion.\u003c\/p\u003e\u003cp\u003eYou'll learn how to:- Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growthThis practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results.\u003c\/p\u003e\u003cp\u003eThemes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success\u003c\/p\u003e","brand":"Gardners Books Limited","offers":[{"title":"Default Title","offer_id":56496121971063,"sku":"9781398622425","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/3199\/6807\/files\/9781398622425.jpg?v=1767974158","url":"https:\/\/thebookhousebroughtyferry.co.uk\/products\/9781398622425","provider":"The Bookhouse Broughty Ferry","version":"1.0","type":"link"}