{"product_id":"9781398620797","title":"Applied Consumer Psychology","description":"\u003ch3\u003eAuthor: Gareth J Harvey\u003c\/h3\u003e\u003ch4\u003eSales \u0026amp; marketing management | Market research\u003c\/h4\u003e\u003ch5\u003ePublished on 3\u003csup\u003erd\u003c\/sup\u003e December 2025 by Kogan Page Ltd in the United Kingdom.\u003cbr\u003e\u003cbr\u003ePaperback \/ softback | 432 pages \u003cbr\u003e170mm x 240mm x 27mm | 728g\u003c\/h5\u003e\u003cdiv class=\"gardners-meta\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\n\u003c\/div\u003e \u003cbr\u003e\u003cp\u003eUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.\u003c\/p\u003e\u003cp\u003eApplied Consumer Psychology is ideal for students of consumer psychology, specifically at final year undergraduate and postgraduate levels. It is structured around the different practical tasks that marketers face every day. This textbook:- features chapters on attention, motivation, personality and consumer learning - demonstrates how these are used in practice across the marketing function- shows how language in copywriting can affect perception of discount pricing and how eye-tracking technology can help understand what really captures people's attention in advertisementsThe topics are explored using the latest research and applications, discussing the psychological mechanisms that explain the behaviour. Applied Consumer Psychology will be supported by pedagogical features such as chapter summaries, a glossary of terms and multiple choice questions to help reinforce student learning. Online resources include lecturer PowerPoint slides and interactive experiments.\u003c\/p\u003e","brand":"Gardners Books Limited","offers":[{"title":"Default Title","offer_id":56496120922487,"sku":"9781398620797","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/3199\/6807\/files\/9781398620797.jpg?v=1767974124","url":"https:\/\/thebookhousebroughtyferry.co.uk\/products\/9781398620797","provider":"The Bookhouse Broughty Ferry","version":"1.0","type":"link"}