{"product_id":"9781398619739","title":"How to Write a Marketing Plan","description":"\u003ch3\u003eAuthor: John Westwood\u003c\/h3\u003e\u003ch4\u003eSales \u0026amp; marketing\u003c\/h4\u003e\u003ch5\u003ePublished on 3\u003csup\u003erd\u003c\/sup\u003e May 2025 by Kogan Page Ltd in the United Kingdom as part of the 'Creating Success' series.\u003cbr\u003e\u003cbr\u003ePaperback \/ softback | 200 pages \u003cbr\u003e138mm x 216mm x 12mm | 240g\u003c\/h5\u003e\u003cdiv class=\"gardners-meta\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/StarEmpty.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\n\u003c\/div\u003e \u003cbr\u003e\u003cp\u003eA step-by-step guide to creating a successful  marketing plan: from carrying out a marketing audit, setting objectives  and devising budgets to writing, presenting and implementing the plan.\u003c\/p\u003e\u003cp\u003eHow to Write a Marketing Plan includes  advice on  producing mini-plans and the most current information on  email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful  templates, and top tips to help you develop this all-important business  skill. Including helpful chapter summaries and a detailed sample  marketing plan, it is essential reading for anyone who wants to boost  their product or business.\u003c\/p\u003e\u003cp\u003eThe Creating Success series of books...\u003c\/p\u003e\u003cp\u003eUnlock vital skills, power up your performance and get ahead with the bestselling Creating Success  series. Written by experts for new and aspiring managers and leaders,  this million-selling collection of accessible and empowering guides will  get you up to speed in no time.  Packed with clever thinking, smart  advice and the kind of winning techniques that really get results,  you'll make fast progress, quickly reach your goals and create lasting  success in your career.\u003c\/p\u003e","brand":"Gardners Books Limited","offers":[{"title":"Default Title","offer_id":55340716392823,"sku":"9781398619739","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/3199\/6807\/files\/9781398619739.jpg?v=1750427056","url":"https:\/\/thebookhousebroughtyferry.co.uk\/products\/9781398619739","provider":"The Bookhouse Broughty Ferry","version":"1.0","type":"link"}