{"product_id":"9781035032488","title":"Breaking Twitter","description":"\u003ch3\u003eAuthor: Ben Mezrich\u003c\/h3\u003e\u003ch4\u003eBiography: business \u0026amp; industry | Biography: science, technology \u0026amp; medicine | Business strategy | Takeovers, mergers \u0026amp; buy-outs | History of specific companies \/ corporate history | Information technology industries | History of engineering \u0026amp; technology | Information technology: general issues\u003c\/h4\u003e\u003ch5\u003ePublished on 13\u003csup\u003eth\u003c\/sup\u003e June 2024 by Pan Macmillan (Macmillan Business) in the United Kingdom.\u003cbr\u003e\u003cbr\u003ePaperback \/ softback | 352 pages \u003cbr\u003e197mm x 130mm | 0g\u003c\/h5\u003e\u003cdiv class=\"gardners-meta\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0403\/1273\/3859\/files\/Star.png?v=1676424882\" style=\"display: inline-block; height: 25px; width: 25px;\"\u003e\n\u003c\/div\u003e \u003cbr\u003e\u003cp\u003e‘An excitable, high-octane account’ IndependentIn October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.\u003c\/p\u003e\u003cp\u003eWith unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon launch Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.\u003c\/p\u003e\u003cp\u003e‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ Evening Standard\u003c\/p\u003e","brand":"Gardners Books Limited","offers":[{"title":"Default Title","offer_id":41135437709447,"sku":"9781035032488","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/3199\/6807\/files\/9781035032488.jpg?v=1711635433","url":"https:\/\/thebookhousebroughtyferry.co.uk\/products\/9781035032488","provider":"The Bookhouse Broughty Ferry","version":"1.0","type":"link"}